Not too Cool ― being out of date on current events and influential happenings. Enter The Skimm a clever daily newsletter delivered early each morning to your inbox to convey the essence of top current events, internationally & domestic, from politics & sports to pop culture, and of course, the stuff that’s going viral on the internet. Hence the tagline
the skimm Readership
Up 50% since the beginning of the year the Skimm now boasts a growing readership of 1.5 million who open their daily Skimm at 6:00am every work day and sign up friends for exclusive Skimm Swag. Follow this link to see the latest daily Skimm Issue.
Danielle Weisberg and Carly Zakin met while studying abroad in Rome back in college, and created The Skimm, leaving their news jobs behind. This month marks The Skimm’s third anniversary, and in addition to their massive subscriber base, the company has raised $7.9 million so far. Not to shabby!
Expanding from two friends on a couch the team is now fourteen people in an actual office. Responsibilities have grown; time now spent managing and hiring people, plus making sure everyone gets paid, with benefits.
Urban millennial women were the initial target, but the audience has since grown to include a broader demographic (20% of Skimm readers are now male) funds were raised from RRE, Greycroft Partners, and Homebrew, as well as big names like Irving Azoff, the former chief executive of Ticketmaster, and even Chelsea Handler got involved.
Danielle Weisberg and Carly Zakin celebrate the third anniversary of their e-newsletter, With fans like Michelle Obama, sponsors including Netflix, and plans to expand to a new platform this year. Lifestyle brands are also being planned with the new funds, as is continued subscriber acquisition growth.
Weisberg and Zakin remain focused on maintaining their record open rate (the number of subscribers who consistently open the e-mail), which is currently at 45%, as well as expanding lucrative partnerships. Netflix is the most recent sponsor to join an impressive list that includes ABC, HBO, Showtime, and the NBA. Later this year, Weisberg and Zakin will bring their voice to a different platform, the details of which they are keeping under wraps at present.
“In order to keep something relevant, you have to stay creative,” says Weisberg.