When Pantone officially announced Pantone 15-3919 Serenity and Pantone 13-1520 Rose Quartz as their colors of the Year selection for 2016 you might ask, why should I care? - Well these sections play a strong influence on the color of products you will see from runway fashion to everyday appliances during the coming year.
This color combo is said to be a harmonious pairing of inviting shades that embody a mindset of tranquility and inner peace.
Looks pairing the lighthearted, healthy glow of Rose Quartz, with the cool, refreshing tone of Serenity, create a soft and natural statement.
Raymond Stuart Kelvin CBE, the founder and chief designer of British fashion retailer Ted Baker is tapping into the blue serenity hue for menswear due to its “freshness,” while he notes a similar rose shade, “nude pink,” has been a best-seller for the brand’s womenswear line
Weightless and airy, like the expanse of the blue sky above us, PANTONE 15-3919 Serenity comforts with a calming effect, bringing a feeling of respite even in turbulent times. A transcendent blue, Serenity provides us with a naturally connected sense of space.
SOURCE: LEATRICE EISEMAN EXECUTIVE DIRECTOR, PANTONE COLOR INSTITUTE™
The soothing, calming nature of colors in the Spring collections are led by PANTONE 13-1520 Rose Quartz, a persuasive yet gentle tone that conveys compassion and a sense of composure. Like a serene sunset, flushed cheek or budding flower, Rose Quartz reminds us to reflect on our surroundings during the busy but lighthearted spring and summer months.
INTRODUCING ROSE QUARTZ & SERENITY
Previous Pantone Color of the Year: 2007-2016
Pantone, owned by Washington, D.C.-based Danaher Corp., has a system that helps manufacturers define color precisely. Every year, the company polls décor and fashion designers, as well as manufacturers and retailers, on what colors they intend to use, led by Ms. Eiseman, to pick the color of the coming year. Pantone will tip off some marketing partners so that they can create products, such as Sephora cosmetics and Keurig coffee makers, that use the colors.