How do we Protect Information about its customers?

Protecting your personal information is very important to us. We go to great lengths to provide you with the safest online experience possible. WHATSINTODAY will NEVER ask you to provide your username or password through email. If you receive any emails that seem suspicious or you are unsure if they are legitimate WHATSINTODAY correspondence, please contact us immediately.

Our eCommerce website security & privacy is verified by the internet security certification leader, TRUSTe, ensuring that purchasing from is always safe.

Secure Sockets Layer (SSL Technology)  WHATSINTODAY uses Secure Sockets Layer (SSL) technology to provide you with the safest, most secure shopping experience possible. SSL technology enables encryption (scrambling) of sensitive information during your online transactions. All of the forms on our site are secured with SSL technology so your personal information stays safe and out of criminal hands.

Payment Information  We do not store your credit card information.

  • All transactions are secure and encrypted, and we never store your credit card information. Payments are processed through Stripe. Payment information is also governed by Stripe's privacy policy.

  • Industry-standard SSL (Secure Sockets Layer) encryption is always used to protect your purchase information while in transit, credit card numbers are always encrypted and protected with SSL. Additionally, eCommerce is served via HTTPS.


What is WHATSINTODAY's Privacy Policy?

We will never rent, sell or share your personal information with anyone unless we have your explicit permission to do so. Our Privacy Policy details how your personal information is collected and how your personal information may be used.


The FIN Mattress

Tell me about FIN & Get ready to wake up happy

Fin is a really an amazing mattress. 10 to 13 inches of Outrageous Comfort. Just the right balance of hugs, bounce, coolness, support and feel for a Fintastically awesome sleep from the Best Mattress Ever.

A mattress that provides support and comfort. FIN uses high-quality memory foam to contour and support the body, and cool latex foam to add bounce and comfort. You can try Fin for a 100 nights. If you decide it’s not for you, contact us. We’ll send a courier over to remove the mattress from your home and donate it to a local charity. You’ll be refunded 100%. Fin was designed and is manufactured in the USA. All of our materials are sourced and hand-stitched in America. Regardless of size, Fin is compressed into a box small enough to fit in the trunk of a car. We ship Fin directly to you for free and arrives in 5-7 days. Want to learn more? Follow this link to discover FIN and why we think it will redfine your sleep